Spotify launches multi-million dollar collaboration with Maggie Lindemann and Pat McGrath to allow fans to shop beauty looks through the music app

Spotify has launched a brand new collaboration to allow fans to shop the beauty looks of their favorite pop stars through their app.

Fans visiting singer-songwriter Maggie Lindemann’s Spotify page can now buy the exclusive products used to create her look from Pat McGrath Labs.

It marks the first time ever that young, music fans have ever been able to buy beauty products through a music streaming service to emanate their idols.

Of the partnership, Lindemann’s manager Gerald Tennison said: “Maggie and I are always searching for new creative ways to disrupt the marketplace so when Pat introduced this opportunity we jumped at the chance.”

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