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PAT McGRATH LABS PARTNERS WITH POP SINGER MAGGIE LINDEMANN TO RETAIL BEAUTY PRODUCTS FOR THE FIRST TIME THROUGH SPOTIFY.
Pat McGrath Labs, the iconic beauty brand, today announces that, in partnership with Spotify and its merchandise partner Merchbar, it will be pioneering an industry-first e-commerce venture that allows fans to buy makeup through the platform. Starting today, Pat McGrath Labs’ exclusive products will be available globally on Maggie Lindemann’s Spotify artist page which can be accessed here.
The “So Obsessed” campaign is a partnership between international make-up artist Pat McGrath and emerging pop singer Maggie Lindemann, who have collaborated to release an exclusive line of Pat McGrath Labs products. The “So Obsessed’ campaign allows Maggie Lindemann’s fans to instantly purchase the products on her Spotify artist page through its integration with Merchbar, which features the largest selection of artist merchandise on the internet. Timed with the launch of the campaign, Maggie will debut her new single “Obsessed,” which will be available on Spotify this November 17th, 2017.
This collaboration marks the beginning of a revolutionary route to market for the beauty industry and offers a new revenue stream for artists. Fans will be able to purchase Pat McGrath Labs’ newest products using the music streaming platform’s partner Merchbar – which primarily allows fans to buy traditional artist-related merchandise such as tour t-shirts and posters.
Celebrity make-up artist McGrath, described by Vogue as one of the most influential women in the beauty industry, said: “Beauty, fashion and music have been intrinsically linked since the 1960s.”
“It’s such an honor to be launching my new single “Obsessed” along with Pat McGrath Labs,” said Maggie Lindemann, pop singer. “Pat is not only a fashion icon, she’s an amazing person, and a great friend.” Of the partnership, Maggie’s manager Gerald Tennison said, “Maggie and I are always searching for new creative ways to disrupt the marketplace, so when Pat introduced this opportunity we jumped at the chance.”
Music veteran and Co-Founder/CEO of 300 Entertainment, Kevin Liles said, “At 300 Entertainment we believe that the fashion and beauty industry goes hand in hand with music, and the partnership between Maggie Lindemann and the Pat McGrath team could not be a better fit.”
The launch of Pat McGrath Labs x Maggie Lindemann on Spotify marks the first ever opportunity for young, digital-first music fans to purchase beauty products in this way.
Jordan Gremli, Spotify’s Head of Artist and Fan Development, commented, “Maggie Lindemann is an extremely exciting young artist, with over 7 million fans listening to her all over the world every month on Spotify. In partnering with Pat McGrath to offer beauty products in this innovative new way, she will be connecting directly with her fans in the place where they go to enjoy her music already: on Spotify.
“We’re extremely excited that we have been able to partner with Maggie and Pat to make Spotify the only destination for their new product range – making it a world first for Spotify – and to be able to offer exclusive products directly and exclusively to her biggest fans.”
“Together with Spotify, we are creating a massive new discovery network to help artists maximize the reach of their merchandise online and help fans discover and buy new products from the artists they love,” said Edward Aten, Merchbar’s Founder & CEO.
The following exclusive Pat McGrath Labs’ products are now available globally on Maggie Lindemann’s Spotify page for $22 USD plus shipping: LiquiLUST 007 Liquid Matte Lipstick Shades: POSSESSED, REVELATION RED and NIGHTSHADE.